SomeOne in Sydney is an award-winning design practice that strategically launches, relaunches and protects brands worldwide.

How we work

We work in all sectors, all countries, all of the time. We invent brands with clients. Or re-invent them ready for new business challenges. We do branding, not blanding. We don’t change symbols, we create symbols of change.

Unlike large, traditional groups, working with SomeOne means you meet and work with the people who actually do the work. Direct contact with SomeOne’s creative minds means ideas flow more freely, which is important as great brands need great opinions. We don’t fit projects into pre-determined processes, we create bespoke teams around each project.

Ideas excite us, they shape the future, add value and signal change. We’ve moved from being a cost, to an asset. We help organisations, products and services profit from change. That’s why we concentrate on creating Big Ideas first, then go about making them beautifully. We often create monopolies for brands by employing creativity to connect business strategy with memorable and adaptive visual executions.

What we're good at

We have strong strategic, proven opinions around what makes brands work. We think great branding needs to be adaptive. Products, services and organisations change fast, their brands need to flex with them.

Consistent branding just results in matching pairs. Neat, but not that useful. Consistency alone is predictable, patronising, repetitive, dull. Our approach creates strategic and coherent conversations between organisations, services & products with their various audiences.


Here’s some case studies:
Worldpay   Fora   Fastjet   Spyscape   Madame Tussauds   Crystal Ski

Who we work with

What we've achieved

Over the past decade we’ve worked hard to create commercial advantages for brands big and small. As a result of the effective outcomes of these projects we’ve been fortunate enough to receive considerable recognition across the industry.

Transform Awards

The awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation. More than that, it is a platform for organisations to tell their stories and to discuss reputational change.

The Drum Marketing Awards

The Drum Marketing Awards are one of the industry’s most sought after accolades. They celebrate the best international marketers and campaigns.

Brand Impact Awards

An international awards scheme that celebrates creative excellence and consistency across branding design.