From bags and cases, to business technology solutions, Targus provide innovative and secure products that enable individuals, students and businesses to work more effectively on a day-to-day basis. Operating out of 6 countries, yet few people really know of the brand. That’s about to change.
Our key focus is to move Targus ANZ from being seen as rational and functional — to sharing the more engaging and emotional side of the brand. Delivering their relevance, and in doing so raising brand presence in a highly competitive market throughout Australia and New Zealand.
Yes, they provide cases and technology solutions, but what they really do is connect people with technology, for a modern way of working.
With Targus you get things done, seamlessly and with ease.
With an unrivalled breadth of product to suit any need, a story of creating those connections sits at the heart of the brand. Creating a new, ownable visual language that can deliver a reinvigorated brand story. Enhancing their global brand assets (logo, typeface, and photography we haven’t changed!) and making Targus ANZ recognisable, even when you can’t see a logo.
As a leading provider in technology solutions, what Targus ANZ needs is a flexible platform to share their new brand strategy and story. A creative approach that builds upon the current global identity, but introduces a rich, distinctive and ownable visual language that’s more engaging and disruptive.
We need technology solutions that suit us and our needs. Tailored options that allow us to work the way we want to. Making it easy for individuals and business’ to connect — the modern approach to work.
The new approach is built upon creating the space where you get things done. Connecting consumers with technology seamlessly. Our shapes combine in a number of ways and provide a flexible platform to deliver these benefits. Accompanied by a bolder, more direct tone of voice and purpose-led messaging, as well as existing product and lifestyle imagery.
From digital, through social, print, packaging, OOH campaign, and environment branding. As well as multiple brand extension assets that continue to grow – iconography, animation and 3D rendered landscapes of our shapes that elevate Targus products in new ways.
The concept focusses on a range of iterations. Allowing Targus ANZ to own a flexible, coherent brand language across various channels, applications and audiences — rather than a limited singular approach.
The new creative approach also ensures that the global brand assets remain core to the brand. We’ve shifted the way they use their colours, typography and photography in ways that revitalise the brand, and make their global brand assets even more useful and effective.
Targus ANZ has commenced a long term shift brand and marketing strategy which includes reinvigorating our brand look and feel across all media and touch points to lift awareness, choice and reposition the company in key enterprise, commercial and retail markets. As our lead creative agency SomeOne has made a significant and important contribution through their thought provoking work which is already drawing attention to Targus ANZ as truly a company who helps people get things done. The work is backed by a strong global brand strategy context, resonating with elements from existing marketing approaches by Targus around the world.
SomeOne continue to partner with Targus ANZ, as the new — and first-ever — out of home media campaign goes live across Australia and New Zealand. Accompanied by a complete redesign of all internal and external collateral, and a number of new exciting projects which will be launching soon.