Mark Warner is one of the leading all inclusive holiday companies. However 2004 — 2007 had been difficult trading years.
Mark Warner no longer ‘owned’ the category of all inclusive holidays and there were misconceptions over the holidays being ‘too active’.
We created branding communications and resort collateral without traditional ‘badging‘ keeping things useful, adaptive and cohesive, making sure everything joined up and connected with the central strategy of ‘Feel Free’.
Our brand strategy of ‘Feel Free’ informed all new communications, from advertising to catalogues. The new brand brand identity are currently being rolled out Europe-wide.
We developed a strategy that informed the product, and best described the packages. Even on swimsuits.
A first for us!