News3 months ago

This Christmas give us something good.

This silly season the guys at VCCP — our advertising partners in crime — have delivered a campaign highlighting the sheer volume of Christmas presents that end up in landfill every year in Australia and encourage people to ask ‘Give me something good’ this year.

ING’s Dreamstarter offers unique Aussie made products and gifts supporting a range of social and environmental causes. From eco-friendly stationery that funds education; sustainable fashion that supports refugee employment; to bamboo straws and utensils that combat single use plastics.

SomeOne worked with VCCP by designing a suite of hand crafted typographic badges to be used across the campaign which will roll out in online video and out of home in Westfield locations across Sydney.

Edited from Campaign Brief article

This year’s Christmas campaign is born out of the startling statistic revealing Aussies receive an estimated 10 million unwanted gifts each Christmas, contributing to staggering wastage and landfill.

The ‘Give Me Something Good’ campaign empowers Aussies to help fight gift wastage this festive season by asking their loved ones for ethically good gifts. To help do this, a shareable online Good Gift List tool has been created to allow people to discover a range of gifts that give back to causes they care about, and then let everyone know what they’re wishing for.

In case anyone is shy about asking, there are some experts with hands-on experience to help: The Rubbish Choir – a group of real garbos from councils across Greater Sydney who witness firsthand the extent of festive waste each year. The choir sings a reworked version of a Christmas classic, with the lyrics changed to encourage less unwanted gifts, and more of the gifts that are good for both people and the planet.

The campaign consists of online film, DOOH, social, digital, PR, radio and TV partnerships, a 99% sustainable pop-up store for three weeks in Westfield Bondi Junction and live choir performances, by The Rubbish Choir, and a Channel 10 feature.