There’s a lot of nonsense spoken about branding, and even more idiocy surrounding strategy. At SomeOne we’ve always strived to keep things simple, useful and compelling for the businesses we work with.
So while we judge work on how hard it works for our clients, it’s always reassuring to hear that others approve of the outcomes and approaches we take to bring about significant advantages for brands big and small.
We’re big fans of the way The Transform Awards structure their jury. A mostly client-side selection of professionals are brought together to look at the best work of the year and cast their votes. We like this because it steers judges conversations towards structural simplicity, business performance, and market disruption. Rather than how pretty an illustration is!
We’ve got history with Transform Awards, having won accolades with them every year for the past seven years.
Our first was for our rebrand of the Royal Opera House in 2011. Then in 2012 the Royal Museums Greenwich, The Maritime Museum, The Queen’s House, The Planetarium, The Cutty Sark and The Royal Observatory.
2013 saw a bumper year with three gongs for FastJet brand launch. 2014 kicked in with a stonking seven fist pumps for WorldPayZinc, Tesco Hudl, Atlantis, and Crystal Ski.
2015 harvested five awards for The Baku European Games, Cancer Research UK, WorldPay, The Children’s Society.
2016 showcased our strategic rebrand of LeBoat from Tui. And 2017 saw the first ever gold awarded in the Healthcare and pharmaceutical branding sector for our radical rebrand of D.Thomas Skincare.
For our work in 2017 we’ve just heard that we have broken our own record and pulled in an unbelievable EIGHT nominations.
For our strategic rebrand work with King’s Cross in the ‘Best Visual Identity in the Property Sector’ and in the ‘Best Place/Nation Brand’ category.
For our work with London 2017 Athletics in the ‘Best Implementation of a Brand Development Project’ category.
For our work with Madame Tussauds in the ‘Best Implementation of a Brand Development Project Across Multiple Markets’ category.
For our work with SpyScape in the ‘Best Visual Identity in the Retail Sector’ and in the ‘Best Use of Typography’ category.
And also for our work with Student Roost in the ‘Best Naming Strategy’ category and in the ‘Best Visual Identity in the Property Sector’ category
Huge thanks go out to judges, and of course the teams behind these projects.
They have continued to push for the best solutions within a myriad of complex challenges surrounding the audiences, markets, and experiences confronting contemporary brands.
It’s great to see our BrandWorld operating systems working so hard for such exciting new endeavours.
Now… what to wear?