Ice
Technology
The world’s coolest telecoms brand.
Imagine there was a telecoms company that was dedicated to looking after customers.
One that truly listened to customer needs.
And one that didn’t simply accept things for the way they are.
They exist.
And we’ve just given them an entirely new strategic visual and verbal branding system.
Meet ice.
KUNDESERVICEPRISEN: Best Customer Care Award
TEK.NO: Best Mobile Subscription
Imagine there was a telecoms company that was dedicated to looking after customers.
One that truly listened to it’s customers needs.
And one that didn’t simply accept things for the way they are.
It exists.
And we’ve just given them an entirely new strategic visual and verbal branding system.
Meet ice.
SomeOne have been working with ice (formerly ice.net) to help build them into a customer focused, customer experience brand. One that is prepared to do things differently.
To challenge the status quo, to be fair, transparent, on the side of the customer.
The new identity is bold and simple and features a new symbol, borne of the name.
In the simplest sense, the symbol is an icon, an ice crystal, but over time it is designed to symbolise everything ice stands for.
The ice crystal is also an asterisk. Highlighting benefit.
So where an asterisk normally symbolises small-print, a catch, or something that needs qualifying — here it means good news. A good deal, a benefit.
The ice crystal is used in a positive way throughout the brand and communications, to highlight a benefit, a nice surprise and provide clarity when there is usually confusion.
For example…
Roll over your data?*
*Why not? It’s the right thing to do
Existing customers come first*
*Always
In a sector that is seen as struggling with trust and benefits, the ice brand identity takes a more conversational approach.
It creates simple and transparent communications that come from a brand that truly listens and reacts to what customers want.
Transforming the ice brand saw no stone left unturned. Much like the brand itself, the relationship worked best through simple, transparent and constant communication. “Keeping things clear” was engrained in the team from the start, which made for a smooth and happy working relationship. It’s always exciting to see a sector shift and a brand pave the way for others.