In a world of constant change, Opportunity Catalysts helps corporations that are set in their ways turn change into opportunities.
The new organisation either help business to identify new opportunities, realise them or do both.
It’s not that people don’t like change, it’s more that they don’t like change happening to them. OC turns people from being change receivers into change / opportunity makers.
Most people feel profound private fears about what change will do to them, their careers, the job they’re currently in. But they have to put on a brave face because everyone else is putting on a brave face. OC enables people to be authentically confident that they are fit for the future, their organisation is fit for the future, and that both have the agility to make whatever moves are needed to cope with whatever unexpected stuff comes their way.
What convention is waiting to be broken?
The convention of fear, pessimism and distrust. Compare the opening sequences of Star Trek (optimism & control of your own destiny) and The X-Files (distrust and individuals at the mercy of larger forces). The X-Files worldview has become stronger and more entrenched since then. This is a Star Trek world view for modern times.
The new brand is working towards becoming inseparably associated with turning any change into an opportunity.
A bespoke typographic solution was created at SomeOne, based on creating a clear line between starting points the typeface acts as a badgeless branding system.
In a world of constant change, Opportunity Catalysts helps corporations that are set in their ways turn change into opportunities.
The offer is finding simplicity surrounded by complexity. Getting things done is easy if there are no obstacles — what the OC team do so well is finding the clearest path between the starting challenge and the desired outcome. We dramatised that path with the new visual identity.