CompareTheMarket.com is the ultimate in on-line insurance comparator. The new company came to us for their new brand identity in 2007.
They were last to market and it was a crowded place they now lead the market. We kept things simple…there is a brand icon of the mirrored pound signs. A distinctive Green & blue colour scheme that formed the basis for the brand world. A strong typographic system.
Oh, and a fluffy creature who’s autobiography out sold Tony Blair & Gordon Brown’s books over Christmas.
As well as creating their Full Brand Identity & International Guidelines we were the brand guardians on all Internal & External communications including Digital, Posters, Press and Television Advertising executed (brilliantly) by VCCP.